ARR from zero
Service Excellence
Facility Management
The challenge
Service Excellence had been operating for years on referrals alone. No website, no digital presence, no way for new clients to find them. They were invisible to anyone outside their existing network — a ceiling that was costing them growth.
What we did
Built a conversion-focused website from scratch: clear service pages, case studies, trust signals, and a contact funnel designed to qualify leads before they reached the team.
Implemented a long-term SEO strategy targeting facility management keywords in their service area. Content focused on the questions their ideal clients were already searching for.
Set up Google Business Profile optimisation and local citation building to dominate the map pack for their key service areas.
The results
- Generated R1.2M in annual recurring revenue from web-sourced leads within 12 months — from a standing start of zero digital presence.
- Ranked on page 1 for 8 target keywords within 6 months.
- Website now generates 40+ qualified enquiries per month.
- Reduced dependency on referrals from 100% to approximately 55%.
“We went from invisible online to our website being our biggest source of new business. The ROI speaks for itself.”
Director, Service Excellence
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